To this day, I am bewildered that Amazon did no marketing, barley a beta phase and released a game and thought it was going to do well! Well, they’ve learned the hard way that just throwing money at something never works out!

Crucible was a game that had potential. It was doing something new that we haven’t seen yet in the BR/MOBA sphere! Crucible is a team-based action shooter driven by the choices you make. Each match in Crucible is a fight for survival and control. Not only will you be going toe-to-toe with your fellow competitors, but you’ll have to adapt and overcome all the challenges the planet itself throws your way. You and your teammates will need to work together to take down alien creatures, capture objectives, and pursue your opponents in search of victory.

When it first released, many people didn’t even try it out, because they didn’t even know it came out! In fact, to add salt to the wound, it only started gaining traction when it decided to plug the plug and “unrelease” the game! According to the devs at Crucible:

While there’s been a great response to the premise of our game from many players, we’ve also heard the feedback that there are features that we need to add as a top priority, like voice chat. We agree, and we’re going to stay in Pre-Season until those features and polish are in Crucible. We’re also going to use our time in Pre-Season as a chance to go all-in on the parts of Crucible that are resonating most strongly with you, our community.

I have say, I can’t help but root for them for some reason! Most developers would have called it quits and followed the infamous advice of Todd Howard:

"It's not how you launch, it's what it becomes" - Todd Howard:

If only Amazon took heed of Nintendo’s Miyamoto wise words:

“A delayed game is eventually good, a bad game is bad forever.” - Shigeru Miyamoto

Crucible seems to be learning from its short time in the marketing and is taking the feedback very seriously, which is good to hear. However, I do wonder if all this attempt will save the game’s reputation. People now, for the most part have heard about Crucible, and not in a good way! It’s not Bioware Anthem bad, but it has damaged their reputation, that’s for sure!

Nevertheless, seeing as a large majority of people never had a chance to play the game, they might still have a chance to save themselves if they truly not only take feedback seriously, but also do some MARKETING!

According top their blog on their plans with the game:

A few weeks ago, I told you about the steps we were taking to change and improve Crucible in response to your feedback. That plan is still the same, but we’re taking a new step that will help us focus on providing the best possible experience for our players as we continue to make the game better. Starting tomorrow, Crucible is moving to closed beta. We’ll continue following the roadmap we laid out previously and working on map, combat, and system changes to improve the Heart of the Hives experience as well as implementing other improvements based on your feedback and what we think the game needs in order to thrive.

I hope they do succeed as I look forward to try the game out again!

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