Sweet Baby Inc Controversy
The Sweet Baby Inc Controversy revolves around the video game narrative consultant group, Sweet Baby Inc, and the controversy sparked when a Steam user created a page to identify games the company had consulted on. This move reignited tensions in the gaming industry linked to GamerGate, leading to calls for the destruction of Sweet Baby Inc.
The controversy began on February 26th, 2024, when a Steam user uploaded a page called ‘Sweet Baby Inc detected’, negatively referencing the company’s involvement in games. A Sweet Baby Inc employee, Chris Kindred, called out the page for breaching the code of conduct three days later. Prior to this event, Sweet Baby Inc had faced backlash over its involvement in the Suicide Squad game, with fans of the Arkhamverse games expressing anger towards the company.
As news of the controversy spread, more people became aware of Sweet Baby Inc, and the number of individuals calling out the company increased rapidly. This resulted in individuals singling out employees and making comparisons between their mission statements and past actions. Furthermore, content creators drew parallels between this controversy and the GamerGate movement. An independent artist uploaded a comic contrasting Sweet Baby Inc with the ‘Pro-GamerGate Icon,’ Vivian James, and depicted the former as a Nazi, linking the situation to the streisand effect.
The Sweet Baby Inc Controversy has also garnered attention on social media platforms, particularly TikTok, where creators have expressed their opinions and concerns about the involvement of Sweet Baby Inc in various game projects.
Overall, the controversy surrounding Sweet Baby Inc has reignited industry tensions, sparking widespread discussions and disagreements within the gaming community.
