Over the past few weeks, my timeline has been filled with two ongoing “drama”! One is between Keemstar and H3H3, and the other one revolves around Pokimane vs ItsAGundam. Now I won’t be going too deep into either drama, I’ll likely just give bullet points so you can get a gist as to what’s going on. The main focus today is to touch on how the once “holy grail” of monetization, sponsorships, which has helped sustain many YouTubers when YouTube itself ain’t enough, is now just a frail and easy to destroy! It’s now become a tool to hurt or silence!
Ever since YouTube made their announcement for their prerequisite needed to monetize your content, there’s been an uproar from the community. Everyone’s worried, unsure of what the future holds for them and few have even suggested for others to just quit the platform. In nature, I’m an optimist but it’s also important to be realistic too. I want to discuss whether or not a small content creator should quit YouTube and move on.