This is a huge announcement that came from Warner Bros, Warner Bros is sending their ENTIRE 2021 to both HBO Max AND Theaters! Effectively confirming that the age of theater is coming to an end soon!
According to Variety who broke the news:
WarnerMedia chair and CEO Ann Sarnoff referred to the model as a “unique one-year plan.” Executives at the company have stressed the initiative isn’t expected to continue into 2022 or beyond — it’s considered a temporary solution in response to the ongoing global heath crisis.
“We’re living in unprecedented times which call for creative solutions, including this new initiative for the Warner Bros. Pictures Group,” Sarnoff said in a statement. “No one wants films back on the big screen more than we do. We know new content is the lifeblood of theatrical exhibition, but we have to balance this with the reality that most theaters in the U.S. will likely operate at reduced capacity throughout 2021.”
“With this unique one-year plan, we can support our partners in exhibition with a steady pipeline of world-class films, while also giving moviegoers who may not have access to theaters or aren’t quite ready to go back to the movies the chance to see our amazing 2021 films,” she continued. “We see it as a win-win for film lovers and exhibitors, and we’re extremely grateful to our filmmaking partners for working with us on this innovative response to these circumstances.”
This basically increased the value of HBO MAX by a lot. It also means that theaters are slowly but surely losing their grounds in being relevant in the next couple of years. Yes, you can never replace the feeling of going to a cinema to watch a big title movie but with more and more people wishing to consume their media from home, it will undoubtedly be hit hard