YouTube really out here trying to become like TV, or maybe we’re all just over-reacting to the changes and maybe, just maybe this will help content creators in the long run.
So if you haven’t heard, YouTube has made some deals as of late. With the platform sign deals with the likes of Will Smith, Lebron James, Kevin Hart and more, people have begun to speculate if the shift will have any negative implication to the thousands of creators who call YouTube their home.
Of course it doesn’t help that the trending page on YouTube has been known to display content that are clearly paid for and are in no shape of form trending topic, it has gotten people worried that YouTube is getting more and more like TV. This decision also stems from all the recent bad headlines its been getting from certain creators, maybe they”re trying to show the world(aka investors) that it’s platform can be taken more seriously and will be more responsible in the future.
According to Wojcicki on Variety:
“It is critically important to me, and to everyone at YouTube, that we grow responsibly,” she said. “There is not a playbook for how open platforms operate at our scale. But the way I think about it is, it’s critical that we are on the right side of history.”
It seems that every action that YouTube is taking is for the benefit of the platform and it’s longevity. At the end of the day, like I’ve said in the past, YouTube is a business, and will naturally make business decisions to stay a float. Gone are the days when creators can make whatever they want and post it on the platforms without consequences.
Will have to wait and see what the future holds for the platform but honestly, I don’t see any harm from YouTube making any of these decisions. With advertisers always ready to pull the plug when a creator does something damaging, they gotta make moves to keep themselves a float.
Let me know what you guys think of all this?