You guys remember Vine right? The short-form video hosting service where users could share six-second-long looping video clips. I used to enjoy watching those clips and seeing how creative people could get with the app. Now, there’s hope that the app might make a return with V2.
Vine’s co-founder Dom Hofmann tweeted a logo ‘V2’ in the platform’s signature type and color. And that’s it! Just a logo. But that was enough to get people buzzing about a potential return of Vine. However, my question is, will this V2 recreate the same magic as its predecessor or will it be something that will be forgotten in about month.
You see, what made Vine such a huge hit in the past was the videos people made, and I ain’t talking about the full blown production quality videos. It’s the chill “everyday life” type of videoes that didn’t require a team of 20 people to make. Some of my favorite vines were vines of random ass stuff that just felt natural and funny. Heck I still watch them on YouTube, from the 20 minutes one to the ridiculous 1 hour videos, I can sit through them with no bother.
When the scripted stuff started making rounds however, Vine soon became stale and predictable. That and coupled with the insane amount of product placement ads, the app soon saw a steep decline. If the same thing occurs with V2, then Don Hofmann might as well cancel the app.
Anyways, all the best to Don and lets see what this new version has to offer. I think Brittany said it best: