One small step for man, one giant step for content creators.
YouTube has finally responded to the issues that has plagued the YouTube community in for a long time and that is the Content ID claims. There have been times where people have wrongfully had their videos claimed in the past and has resulted in content creators losing massive revenue. That has changed as of today. According to YouTube:
Today, we’re announcing a major step to help fix that frustrating experience. We’re developing a new solution that will allow videos to earn revenue while a Content ID claim is being disputed. Here’s how it will work: when both a creator and someone making a claim choose to monetize a video, we will continue to run ads on that video and hold the resulting revenue separately. Once the Content ID claim or dispute is resolved, we’ll pay out that revenue to the appropriate party.
On paper this sounds great, now when your video is claimed by someone who’s clearly isn’t the original owner of the video, you can rest assured that once the process is complete, if you are successful, you will receive the revenue that the video had generated during that period. However this doesn’t exactly solve the random content ID claims that still occurs to which YouTube responded:
We want to help both the YouTube community and copyright owners alike better understand what fair use looks like online, which is why we launched our fair use protection program last year and recently introduced new Help Center pages on this topic
Still, this is a major victory for content creators everywhere and wouldn’t have been achieving without the content creator voicing out their concerns. Now we just need to fix all the other things that’s currently wrong with YouTube. If you want to read more, head over here.